Enterprise software solutions
Back at You
Back at You is a US-based technology company that provides social media and customer relationship management (CRM) solutions to businesses.
About
Back at You is a US-based technology company that provides social media and customer relationship management (CRM) solutions to businesses. It offers a suite of products that enable businesses to track, analyze, and optimize their social media activity, and provides detailed reports on engagement, reach, and other performance metrics.
Requirements
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UX Prototyping
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Redesign of CRM System
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HTML/CSS/Bootstrap markup
Technologies
Business challenges
Flatlogic was tasked by Back at You to redesign its CRM system to better manage its digital presence and optimize customer engagement. They presented several challenges, such as:
- UX prototyping to create a comprehensive user experience;
- UI design and research to craft an effective interface;
- Use React Framework and Bootstrap 5 to mark up all front-end pages and their functionalities.
Solution
Back at You has developed a state-of-the-art CRM system designed to help users manage their digital presence, optimize customer engagement, and increase customer loyalty. The system is built on React-Bootstrap 5 and provides powerful features such as an inline editor, sticky column, column reordering, infinite virtual scrolling, column visibility, filters, file drop area, image cropper, a nivo pie diagram for comprehensive visuals, and custom fields created with drag and drop. This system will help users quickly and easily manage different roles and permissions, view pages and tables, and customize Bootstrap 5. We are proud to have been able to help Back at You reach its goals.
